Change managemernt

Company specificity and organizational development – a myth that hinders an organisation’s development

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The Truth Where Organizational Development Begins: Looking Beyond Your “Specificity”

“You know, we are specific…” I hear this sentence for the nth time. It usually lands as one of the first declarations when we begin diagnosing an organization’s pain points and discussing how I can help find a solution.

Whether I am working with a manufacturing plant, an international corporation, a public institution, a foundation, or a small, agile team—this statement returns like a boomerang. And let me be clear: it is true.

Every organizational structure is unique in its own way. Every industry operates under distinct legal and market conditions, every team possesses a unique dynamic, and every business challenge is rooted in a different historical context. What is intriguing, however, is what leaders and their teams perceive through this mythical “prism of specificity.” All too often, this uniqueness becomes a defensive shield against change, a shield against uncomfortable truths, or… a convenient excuse for inefficient processes.

Yet true organizational development demands truth, a willingness to embrace the discomfort that accompanies transformation, and above all, the belief that an organization’s uniqueness is not an obstacle. It can become a core asset for transformation—one that honors past achievements and present efforts while positioning the company to win the future.


The Truth About Uniqueness and the Trap of Silos: Where Is the Space for Growth?

Diagnosing an organization and discovering its real objectives within a unique environment is a fascinating process. It requires abandoning rigid templates and formulaic thinking. Rigorous business goal setting tolerates no superficiality; it forces decision-makers to dive deep beneath the surface of declarations about “being specific.”

Retreating into the conviction of one’s absolute uniqueness carries immense risk: the creation of mental silos. Leaders who believe their business cannot be compared to any other stop scanning the market environment. They stop seeking inspiration externally, dismissing knowledge from other sectors as useless to them. From there, it is a short step to complacency and strategic neglect.

Meanwhile, genuine, long-term organizational development rarely stems from replicating the patterns of one’s own industry. The most breakthrough process innovations occur at the intersection of different worlds, through adapting solutions from seemingly distant domains. These opportunities, when recognized and uniquely combined with a company’s specific strengths, can grant a distinct market position far beyond traditional industry boundaries. They allow a company to shift its mindset away from constant, blood-soaking price wars in red oceans toward sailing into broad blue oceans—where success depends on creating space to address customer needs they are eager to pay for, rather than endlessly cutting costs to survive with an outdated business model.


Beneath the Surface of Specificity: Universal Mechanisms

Although industries differ on the surface, the majority of managerial and psychological mechanisms operate identically or in very similar ways. It makes no difference whether you manage a tech corporation, a charitable foundation, a hospital, or a public sector agency. Commercial, academic, or public service—underneath, you will find the exact same foundations:

  • People—with their diverse personalities, immense potential, and natural fears of the unfamiliar.
  • Procedures and Bureaucracy—formal requirements designed to bring order to chaos, but which frequently become an end in themselves.
  • Institutions and Control Mechanisms—the necessity for oversight, reporting, and accounting for results.
  • Financial Limits and Opportunities—the perpetual balancing act for budget, profitability, or resource allocation efficiency.
  • History and Relationships—past successes, failures, lingering conflicts, and established (or missing) trust that shapes the present.

Above all, every single one of these structures faces identical challenges in communication. Information bottlenecks, unclear intentions, and an inability to deliver effective feedback are universal pain points. Regardless of the sign on the building, developing management competencies and building leadership rooted in trust dictates whether an organization survives a crisis or remains trapped in a firefighting culture.


Organizational Development Follows the Courage to Draw External Inspiration

What is most rewarding in the work of an advisor and leader is that these vastly different sectors can—and should—learn from one another.

Commercial corporations could learn from non-governmental organizations (NGOs) how to build authentic engagement around mission and core values, where people work out of conviction and purpose rather than solely for a paycheck. Conversely, the non-profit sector and public institutions could gain immense operational stability by implementing structured, business-minded approaches to process optimization, budget management, and performance tracking.

Why do we do this so rarely? Because it requires deploying three competencies that remain surprisingly scarce in leadership:

  • Curiosity and Attentiveness—stepping outside one’s own backyard to carefully observe how others solve problems similar to our own.
  • Listening—setting aside the ego that insists, “I know best because my industry is specific.”
  • Courage to Adopt—testing non-obvious solutions, adapting them to internal conditions, and accepting the risks inherent in any systemic change management in a company.

Disarming the Inner Critic

I observe this in my work with almost every entrepreneur, CEO, and executive: a pressing need to emphasize the uniqueness of their situation. It is as if this specificity explains all organizational ailments and justifies why the CEO has not yet resolved the challenge they bring to me. And I watch the tension deflate from that room when I do not judge the situation, but instead appreciate the courage it took to seek external perspective.

Organizational development is only possible if the CEO continues to develop personally and seek new tools for themselves and their team.

Organizational development is only possible if space is created for curiosity, a willingness to shift approaches, and an openness to inspiration from unexpected arenas (business or otherwise).

Organizational development is only possible when we quiet the inner critic and allow curiosity, critical thinking, and a culture of growth anchored in creativity to take center stage. Following the insights of Esther Wojcicki, dedicating just 10% of working time to innovation can fundamentally transform how an organization interacts with its surrounding reality.


Look Beyond Your Specificity

If you as an entrepreneur, CEO, or leader feel that your team has stalled and traditional management methods have exhausted their potential, consider treating your industry’s specificity as context rather than a defensive shield. Stand in front of the mirror and view your company not through the narrow lens of WHAT you do, but HOW you function as a human organization.

Communication breakdowns, skill gaps among middle managers, and resistance to new systems are not specific to your sector—they are specific to human nature and organizational structures. The encouraging news is that because these mechanisms are universal, proven solutions are readily available. You simply need to stop defending your “uniqueness” and start building lasting business resilience. Real organizational development stems from the courage to look in the mirror, leverage proven frameworks, and extract what best serves the company’s future.